AndrèSimon was born from an idea by perfumer and founder Andrea Rusce in 2024.
He was not always drawn to the olfactory world, but at a certain point in his journey, a spark ignited an ever-growing passion for fragrances.
From that moment on, he became a collector, hungry for discoveries. Every moment was a good one to buy a new bottle or visit his favorite perfumeries.
To enhance his understanding of perfumes, he began acquiring various natural and synthetic raw materials. And then came the second spark, even more dazzling.
His mind became fixated on a single thought: to devote his soul, body, and mind to the study of perfumery.
From formulation techniques to chemistry principles to the use of naturals, everything was something to be learned. Everything turned into a sweet obsession.
At that point, he felt the need to be not just a consumer but a creator.
There were many private studies, and time to dedicate beyond his job was always too little, despite his hunger for knowledge.
He was eager to apply the principles of wonderful vintage perfumery while blending them with the tools provided by modern synthesis.
The search for the finest raw materials on an international level was a natural consequence, even at the cost of high import fees. Everything to create truly high-quality works.
Fragrances are artistic creations in constant evolution. Perhaps this is precisely what led him to compose: recognizing in them the essence of the human soul in eternal transformation, he found a part of himself.
